|
style - does your
website look tired or old fashioned - even two years
is a long time in internet terms, and a site that
seems dated can present the wrong impression of
your business |
|
content - is the
content of your website up-to-date? are all the
links still active? do dates, prices, phone numbers
need updating? |
|
functionality -
as the internet has developed, some features have
become accepted as highly desirable in a website,
such as a simple navigational structure, a contact
or feedback form, a site search, a home button,
a site map, etc, in order to keep your web visitors
happy - having a site that only follows its own
rules can be frustrating for your potential customers |
|
effectiveness -
quite simply, is your website doing what it was
designed to do - generate customer interest in your
business, leading to higher sales
and increased profits |
|
efficiency - if
your website take more than 6 seconds to finish
downloading, you could be losing customers |
